Meetings with people who sign, on a pipeline you own.
Lead generation, outbound, enterprise sales and partnerships for Web3, AI and fintech companies. We build the machine inside your accounts, run it with you, and leave it with you.
Position
Warm introductions only get you so far; what scales is a pipeline you can run again and again.
Integration-ready partnerships
We speak the partner's technical language, so deals end up integrated instead of just announced.
Pipeline as a system
ICP, sequencing, CRM discipline and forecasting, so revenue becomes something you can predict.
Senior-led conversations
Founder-level outreach to decision-makers. We don't do high-volume SDR spam.
Diagnosis
Why business development stalls.
What goes wrong
- 01
Sales depends on the founder
Every deal runs through one calendar, and growth stops when the founder is busy.
What we do instead
We document a sales motion your team can run, with senior coverage from day one.
- 02
Partnerships that never get integrated
Press releases announce partnerships with no product, users or revenue behind them.
What we do instead
We scope partnerships around integration, co-marketing and shared metrics.
- 03
No defined ICP
You reach out to everyone and convert almost no one.
What we do instead
A sharp ICP and a target-account list built from real buying signals.
- 04
The pipeline lives in inboxes
There's no CRM, no forecast and nothing the board can see.
What we do instead
A shared CRM, agreed stage definitions and a weekly pipeline review.
Services
From the first lead to the signed contract.
Service
What it covers
Lead Generation & Sourcing
ICP research, verified target lists from multiple lead sources, and buying signals that say when to reach out.
Outbound & Multichannel Outreach
Authenticated sending domains, email, LinkedIn and Telegram sequences, and every reply routed into your CRM.
Sales Operations & CRM
One lead record from first touch to payment, stage definitions, automation and a forecast the board can read.
Affiliate & Channel Programmes
Affiliate, reseller and creator partners on one platform, with placement-level tracking and automated payouts.
Partnership Strategy
Ecosystem mapping, partner prioritisation by customer overlap, and deal structures that create value.
Ecosystem & Grants
L1/L2 foundations, grant programmes, accelerators and ecosystem funds.
Exchange & Listing Readiness
Listing documentation, readiness reviews and exchange outreach.
B2B & Enterprise Sales
ICP design, account-based outbound and full-cycle deal management.
Sales Enablement
Pitch decks, media kits, case studies, proposals and demo narratives.
Investor Communications
Investor updates, data-room narrative and help telling the story of the round.
Also on request
- Fractional Head of Sales
- Sales team hiring & training
- Market-entry strategy
- Event & conference pipeline
Partnership lifecycle
How a partner goes from target list to integration.
Stage 1
Map
We do
An ecosystem map and a prioritised list of partners who can move your metrics.
We track
- Target accounts
- Fit score
Stage 2
Engage
We do
Senior outreach, a tailored pitch and a clear case for what each side gets.
We track
- Reply rate
- Meetings booked
Stage 3
Structure
We do
Agree commercial terms, technical scope and success metrics.
We track
- Proposals sent
- Win rate
Stage 4
Integrate
We do
Technical integration, supported by Hashmark engineers.
We track
- Integrations live
- Time to launch
Stage 5
Expand
We do
Co-marketing, joint launches and growing the account.
We track
- Partner-sourced users
- Revenue
We judge a partnership by the users and revenue it brings in, not by the logo it adds to a slide.
Process
We diagnose first, then plan, run the outreach and review weekly.
- Step 1
Diagnostic
A review of your business model, ICP, current pipeline and partner landscape.
- Step 2
GTM & BD plan
Target accounts, partner priorities, sales motion and quarterly targets.
- Step 3
Execute
Senior BD leads run the outreach, meetings, proposals and deal management.
- Step 4
Review & scale
A weekly pipeline review, updated forecasts, and playbooks your team keeps.
- Step 5
Handover & expand
We grow live partner accounts, open new markets, and train your in-house team on the playbooks, sequences and CRM we built, then stay on call.
- Weekly pipeline report
- You own the CRM
- A named BD lead
Outbound
Outbound we set up as a system you own.
We don't rent you a list. We build the outbound machine inside your accounts, run it with you, then hand it over.
- 01
Profile the buyer first
The ideal customer, the people who sign, and the buying signals that say it's the right moment.
- 02
Protect deliverability
Sending domains authenticated and warmed up before a single sequence goes out.
- 03
Check before launch
Searches, lists and sequences reviewed by a senior lead, so nothing generic reaches a decision-maker.
- 04
Route replies into your CRM
Every reply and opportunity lands in a CRM you own, with the stage definitions we agreed.
- 05
Report weekly
Activity, pipeline movement and what we learned, with pipeline and closed deals kept separate.
- 06
Hand it over
Playbooks, access and training, so your team can keep running it without us.
What we measure
A pipeline you can forecast.
We agree targets and stage definitions with you before any outreach starts.
Pipeline
Pipeline health
- Qualified pipeline value
- Opportunities by stage
- Cost per opportunity
Conversion
Deal velocity
- Meeting → proposal rate
- Win rate
- Sales cycle length
Partnerships
Partner impact
- Integrations live
- Partner-sourced users
- Co-marketing reach
Revenue
Commercial outcome
- New ARR / revenue
- Expansion revenue
- Forecast accuracy
How we report
Numbers we keep apart in a pipeline report.
Pipeline is easy to inflate and hard to forecast. We keep each stage honest so the board can trust the number.
Pipelineis notclosed revenue
We report qualified pipeline and closed deals separately, with the stage definitions agreed before outreach starts.
Partner-influencedis notpartner-sourced
A partner who helped a deal isn't the same as a partner who brought it. We label each one.
A channel's share of revenueis notrevenue growth
A channel's share of revenue says nothing about whether revenue grew. We say which one we mean.
Partner universe
Where we can open doors for you.
Exchanges & liquidity
Centralised and decentralised exchanges, market-making and liquidity partners.
Chains & ecosystems
L1/L2 foundations, grant programmes and ecosystem funds.
Wallets & infrastructure
Wallets, oracles, RPC, custody and on/off-ramp providers.
Enterprises & fintech
Banks, payment companies, trade platforms and enterprise buyers.
Note
We prioritise partners by how many users and how much revenue they can move. A big brand alone doesn't put them at the top of the list.
Principles
We treat your reputation as part of the job.
Refusal
We don't guarantee listings or make pay-to-play promises.
Nobody credible can guarantee a listing. We get you ready, open the right conversations and represent you honestly.
Compliance-aware
Listing, token and investor communications are reviewed with your counsel.
You own the pipeline
Contacts, CRM data and relationships belong to you.
Transparent reporting
Every week you see the activity, how the pipeline moved and what we learned.
Long-term reputation
We protect your name in every conversation we open.
Team
A senior BD pod that runs the conversations itself.
Every engagement is led by a senior business development lead who handles the conversations personally.
Role
What they own
BD lead
Owns strategy, targets and senior partner conversations. Your single point of accountability.
Partnerships manager
Partner pipeline, deal structuring and joint-launch coordination.
Sales operations
CRM, sequencing, reporting and keeping the forecast clean.
Enablement & content
Decks, proposals, media kits and case studies.
Technical advisor
A Hashmark engineer for integration scoping and technical due diligence.
Backed by Hashmark Labs engineering, with 70+ Web3, AI and fintech products delivered.
Engagement files
Recent engagements in this practice.
The problem and what we did, without names or numbers. We can walk through any of them in more depth on a call.
Sector
B2B services
Client
Private
Owned outbound for a small B2B training business
The team needed a repeatable way to reach buyers, not a rented list.
- A prospecting platform set up on multiple lead sources
- Authenticated sending domains and automated sequences
- Replies and opportunities routed into a CRM the client owns
Sector
Corporate finance
Client
Private
Decision-maker outbound for a boutique M&A adviser
A small advisory team needed steady meetings with business owners, the hardest audience to reach cold.
- Outbound infrastructure brought in-house
- A custom account and lead-scoring model
- Targeting built around owners and M&A decision-makers
Sector
Startups · services
Client
Private
Sales operations for small, stretched teams
Prospects, outreach and payment lived in separate spreadsheets and inboxes, and deals stalled between handoffs.
- One lead record from first touch through follow-up and payment
- Automation and nurture for routine steps
- Pipeline visibility the whole team shares
Sector
B2B SaaS
Client
Private
A partner programme built on customer overlap
Partnerships ran on email and spreadsheets, and nobody could say which partners were worth an integration.
- Account data mapped against partners to find shared customers
- Integrations chosen by overlap, with joint value propositions and collateral
- Partner context put in front of sales and customer success, with co-selling plays
Sector
Consumer apps
Client
Private
Scaling an affiliate and creator programme
Affiliate programmes run by one person on spreadsheets, or leaning too heavily on a single niche of publishers.
- Partner operations moved to one platform with placement-level tracking
- New partner types recruited, from mass-media publishers to creators
- Commission terms, payouts and reporting automated
Engagement
We scope the engagement to your pipeline.
Fractional Head of BD
Senior BD leadership embedded in your team.
Partnership sprint
A focused programme to land a defined set of strategic partners.
Sales-as-a-service
An ongoing retainer for lead generation, outbound and deal management.
Listing & launch readiness
Documentation, readiness review and exchange outreach.
Commercial terms
We set commercial terms after a BD diagnostic, based on your targets, market and sales motion.
Senior-led from day one / Weekly reporting / USA · Europe · APAC · Middle East
Other practices
Partnerships, backed by real engineering.
Engineering
AI-integrated systems, protocol engineering, DeFi, trading infrastructure, data platforms and fintech rails, designed and built by senior engineers.
Product & Tokenomics
Product strategy, tokenomics and go-to-market planning for Web3, AI and fintech ventures, designed by engineers who build protocols.
Growth & Marketing
Full-funnel marketing, community and brand for Web3, AI and fintech products, run by people who understand how the product works.
Office hours
Let's find the partners worth talking to.
Building partnerships, preparing for listings or scaling enterprise sales? Let's start with a BD diagnostic.
- Your point of contact
- Vidit Galav, Director
- Follow
- Delivery
- Our team works across US, European, APAC and Middle East hours.