Product strategy, tokenomics and go-to-market planning for Web3, AI and fintech ventures. The economics are designed by the same engineers who build protocols.
Position
We validate the use case first. If a token doesn't serve the business, we'll tell you.
Incentives, emissions and adversarial behaviour are modelled before launch, so you know how the economy holds up.
We only recommend what can actually be built, and our own engineering team can build it.
Diagnosis
What goes wrong
It was added to raise money, with no utility and no way for value to accrue.
What we do instead
We design utility and value accrual around real product usage and revenue.
Incentives pull in mercenary capital, which leaves as soon as rewards drop.
What we do instead
We model emission schedules, sinks and vesting against how users actually behave.
It promises things the chosen chain and stack can't deliver.
What we do instead
We build the roadmap with architects and order it by technical dependency.
Onboarding, gas and signing friction kill conversion.
What we do instead
We design onboarding around account abstraction and embedded wallets.
Services
Service
What it covers
Use-case validation, positioning, MVP scope and a sequenced roadmap.
Utility, supply, emissions, distribution, vesting, sinks and value accrual.
Voting models, treasury policy, delegation and progressive decentralisation.
Onboarding, wallet flows, account abstraction and conversion design.
Chain selection, build-vs-integrate decisions and cost-to-build.
TGE sequencing, liquidity planning, launch readiness, and the sales, KOL and partner sequencing that goes with it.
Revenue model, fee design and pricing tested against unit economics, with or without a token.
Also on request
Tokenomics framework
Stage 1
We do
Define what the token does and how value accrues to holders.
We track
Stage 2
We do
Set supply, emission curves and release logic so they follow demand.
We track
Stage 3
We do
Plan allocations, vesting and unlocks for every stakeholder.
We track
Stage 4
We do
Design rewards, fees and sinks that keep participation and pressure on the token in balance.
We track
Stage 5
We do
Run scenario and adversarial simulations before anything ships.
We track
We've run this in production: fee-routing tokenomics across two liquidity tokens in a live DeFi ecosystem.
Process
We learn your business model, market, users, competitors and constraints up front.
We test the use case, the token and the chain choice against the business case.
Product roadmap, token economy, governance and an architecture blueprint.
Simulation and review, then a build-ready specification. Or we build it ourselves.
We stay through launch and after it: watching the economy on live data, adjusting emissions and incentives, and supporting governance changes as the protocol grows.
Launch path
Design on paper, then test it where mistakes are cheap. Mainnet comes after the evidence, not before.
What the token must do, who uses it, and the smallest product that tests the economy.
A working version on testnet in weeks, with the core loop in place.
Referrals and rewards linked to real progression in the product, not to sign-ups alone.
Simulated volume shows where the design breaks. We treat it as a stress test, not as traction.
Expansion happens once the testnet evidence supports it, with the economy adjusted first.
What you receive
Every engagement ends with artefacts your team, your investors and your engineers can work from.
Strategy
Economy
Build
How we report
Early token numbers flatter easily. We look at what shows the economy actually works.
Simulated or testnet volumeis notTVL or revenue
Simulations tell us where an economy breaks. They aren't money at risk, and we don't present them as if they were.
Token priceis nota working economy
We judge a design on usage, fee flows and retention. We don't make price predictions.
A proposed buyback or burnis notreal demand
Levers like these only matter if there's activity underneath. We model the activity first.
Who it is for
Deciding whether, when and how to launch a token.
Fixing emissions, liquidity or governance that isn't working.
Evaluating blockchain, stablecoins or tokenisation for a real business case.
Technical and tokenomics due diligence before an investment.
Note
It's easiest to design an economy before launch, but it's not too late to fix one that's already live.
Principles
Refusal
We start from the business. If a token, a chain or a DAO doesn't serve your model, our recommendation will say so.
We design alongside your legal counsel. We don't give legal or securities advice.
No economy ships until it has been through scenario and adversarial testing.
Every recommendation is checked against a real architecture.
Our advice isn't tied to any chain, exchange or fund.
Team
Each advisory engagement pairs product strategy with protocol engineering, so every decision makes commercial sense and can actually be built.
Role
What they own
Owns the strategy, the decision log and the relationship.
Economy design, modelling and scenario simulation.
Chain selection, smart-contract architecture and feasibility.
Roadmap, onboarding and conversion design.
Launch, liquidity and GTM sequencing, from our Growth practice.
Led by Vidit Galav, Director, with the Hashmark Labs protocol team.
Work
Client names stay private. Every system here is real and in production, and we're glad to walk you through the ones relevant to you on a call.
Swipe to see the whole drawing →
DeFi & tokenomics
Several interlocking protocols whose rewards come from real activity, not new token emissions.
Case fileSwipe to see the whole drawing →
Protocol engineering
Order-book trading rebuilt from first principles for a chain with no shared mutable state.
Case fileWe've also built NFT staking, rental and lending protocols.
Engagement files
The problem and what we did, without names or numbers. We can walk through any of them in more depth on a call.
Sector
Web3 · gaming
Client
Private
Several games had to share one economy, and it had to hold up before any real money was involved.
Sector
Web3 · RWA
Client
Private
An institutional RWA platform needed a token with a real role in issuance, and a credible story for early investors.
Engagement
A focused engagement to answer one defined product or token question.
Full economy design, modelling and simulation.
Senior product leadership embedded in your team.
Advisory that flows straight into Hashmark engineering.
Commercial terms
We set commercial terms after discovery, based on the decisions, depth and deliverables involved.
Senior-led from day one / Weekly reporting / USA · Europe · APAC · Middle East
Other practices
AI-integrated systems, protocol engineering, DeFi, trading infrastructure, data platforms and fintech rails, designed and built by senior engineers.
Full-funnel marketing, community and brand for Web3, AI and fintech products, run by people who understand how the product works.
Lead generation, outbound, enterprise sales and partnerships for Web3, AI and fintech companies, run as a pipeline you own.
Office hours
Planning a token, redesigning an economy or defining a Web3 product? A strategy session is where we'd start.