Attention is cheap. We go after users who stay.
Full-funnel marketing, community and brand for Web3, AI and fintech products. The people running it understand how your product actually works.
Position
A lot of crypto marketing is noise; we start by understanding the product, and the growth comes from that.
Engineering-literate messaging
We read the whitepaper and the code, so every claim we publish holds up to technical scrutiny.
Community before campaigns
We build a base of holders, users and contributors who stay, instead of renting attention that leaves after the airdrop.
Every channel is measured
Each channel is tied to acquisition, activation and retention, using on-chain data where we can.
Diagnosis
Why Web3 growth usually stalls.
What goes wrong
- 01
The story promises more than the product does
Claims the product can't back up lose trust the first time someone tests them.
What we do instead
We build positioning from the product itself: its mechanics, what sets it apart and the proof.
- 02
Rented attention
Paid KOL spikes and airdrop farmers bring numbers that disappear within weeks.
What we do instead
We design community programmes for retention, contribution and advocacy.
- 03
Vanity metrics
Followers and impressions get reported while wallets and revenue stay flat.
What we do instead
We report on active users, funded wallets, TVL and cost per activated user.
- 04
Too many vendors
Five agencies, five dashboards, and nobody owns the outcome.
What we do instead
One growth partner that's accountable for the whole funnel.
Services
Growth across the whole funnel.
Service
What it covers
Positioning & Narrative
Category design, messaging architecture and a narrative your product can defend.
Content & Thought Leadership
Technical explainers, research, founder voice, docs-to-content and SEO.
Community Building
Programmes on Discord, Telegram and X, moderation and ambassador systems.
KOL & Creator Programmes
Vetted KOLs and creators across X, YouTube, Telegram and TikTok, sequenced around launches, disclosed, and tracked to sign-ups and wallets.
PR & Media Relations
Launch, funding and milestone announcements with crypto and tech media.
Performance Acquisition
Paid and organic acquisition with on-chain attribution and conversion work.
Demand Generation & Lead Capture
Landing pages, lead magnets, webinars and nurture sequences that hand qualified leads to your sales team.
Lifecycle, Referral & Affiliate
Email and in-app lifecycle, referral loops and affiliate programmes with tracked payouts.
Also on request
- Fractional CMO
- Brand identity
- Analytics & attribution
Our framework
From first look to on-chain activation.
Stage 1
Awareness
We do
Narrative, PR, KOL and content that earn the first look.
We track
- Share of voice
- Qualified reach
Stage 2
Consideration
We do
Explainers, docs, comparisons and social proof for the sceptics.
We track
- Site engagement
- Waitlist sign-ups
Stage 3
Activation
We do
Onboarding flows and incentives that get users to a first transaction.
We track
- Wallet connects
- First transactions
Stage 4
Retention
We do
Community rituals, product updates and loyalty mechanics.
We track
- D30 retention
- Active members
Stage 5
Advocacy
We do
Ambassadors, referrals and contributors who grow the product for you.
We track
- Referral share
- UGC volume
Each stage has an owner, a metric and a number we report every week.
Process
We audit first, then plan, run and adjust every week.
- Step 1
Audit & positioning
We audit the product, market, competitors and community, then write positioning your team can repeat.
- Step 2
Growth plan
Channel mix, narrative calendar, budget allocation, and the metrics we agree to be judged on.
- Step 3
Launch & operate
Senior operators run campaigns, content and community week by week.
- Step 4
Measure & compound
We cut what doesn't convert, put more into what does, and report every week.
- Step 5
Sustain & scale
After the launch moment, we keep community, content and channels running, open new markets, and hand over playbooks if your team takes it in-house.
- Weekly growth report
- Shared dashboard
- A named growth lead
Community programmes
Community programmes that reward the people who keep contributing.
One-off quests bring crowds that leave. We run programmes in seasons, so the people who keep contributing are the ones who get rewarded.
- 01
Plan in seasons
Each season has a theme, partners and a clear definition of what good contribution looks like.
- 02
Onboard with quests
Short tasks that get new members to a first real action in the product.
- 03
Score quality, filter cheating
Contributions are rated for quality, and farming and bot activity are filtered out before rewards.
- 04
Vest the rewards
Part of each reward unlocks now and the rest vests over time, so contributors stay for the next season.
- 05
Count people, not entries
We report unique wallets and 30-day retention, alongside reach and engagement.
What we measure
The numbers we're judged on.
We agree the scorecard with you before the first campaign goes live.
North star
Product outcomes
- Active wallets / users
- Funded accounts or TVL
- Revenue or fee growth
Acquisition
Efficient growth
- CAC by channel
- Visit → sign-up conversion
- Cost per activated user
Community
Durable community
- 30-day member retention
- Active contributors
- Sentiment and support load
Brand
Earned authority
- Share of voice
- Search visibility
- Tier-1 media coverage
How we report
Numbers we keep apart in a growth report.
Most growth reports blur reach and results. Ours keep them in separate columns, with the starting number next to every percentage.
Impressionsis notusers
Reach earns the first look. We report it, but we judge the work on active users and funded wallets.
App installsis notfunded wallets
An install is one step of the funnel. We track through to a wallet connect and a first transaction.
Participationsis notpeople
Quest and campaign entries repeat. We count unique wallets and whether they come back after 30 days.
“Up 5×”is nota result
A percentage means little without its base. We always show the starting number and the date range.
Launch programmes
Programmes for launches and other big moments.
Token & TGE launch
Narrative, community readiness, KOL sequencing and launch-week operations.
Mainnet & product launch
Building awareness beforehand, onboarding campaigns and retention after launch.
Funding announcement
The story, media outreach and an investor-grade narrative around the round.
Market expansion
Localised positioning and community for new regions and languages.
Note
Launches are won in the six weeks before them, so we plan backwards from the date.
Principles
Growth that holds up to scrutiny.
Refusal
We don't use bots, fake followers or bought engagement.
Every number we report is real. Fake metrics damage your standing with exchanges, investors and users, so we never use them.
Compliance-aware communication
We work alongside your legal counsel. We don't make price predictions or promise returns.
Disclosed partnerships
Every KOL and creator collaboration is disclosed and tracked.
Technical accuracy
Content is checked against the product, and our engineers are one message away.
You own the assets
Channels, audiences, data and content stay with you.
Team
A dedicated senior pod runs your account.
Each engagement gets its own pod, led by a senior growth lead and sized to your company's stage and scope.
Role
What they own
Growth lead
Owns the strategy, the scorecard and the relationship. Your single point of accountability.
Content & narrative
Research, technical writing, founder voice and the editorial calendar.
Community lead
Programme design, moderation, ambassadors and community analytics.
Performance & analytics
Paid channels, attribution, funnel analysis and weekly reporting.
Technical advisor
A Hashmark engineer who checks claims and product narratives.
Backed by Hashmark Labs engineering, with 70+ Web3, AI and fintech products delivered.
Engagement files
Recent engagements in this practice.
The problem and what we did, without names or numbers. We can walk through any of them in more depth on a call.
Sector
Web3 · early-stage
Client
Private
Credibility and users for a Web3 social-finance product
A small team with a multi-chain product needed trust and users in a crowded category.
- Positioning built around what traders actually care about
- Vetted creator and KOL campaigns
- A website designed to turn that attention into sign-ups
Sector
Web3 · data
Client
Private
Product and organic growth for a crypto analytics platform
A platform scoring projects across dozens of metrics needed a clear product structure and a market story, not just promotion.
- Market and competitor research that shaped which modules shipped
- Information design for dense on-chain data, tested with users
- Search and AI-search content, acquisition, weekly calls and monthly metric reports
Sector
AI × Web3 · early-stage
Client
Private
A seasonal contribution programme for an AI × Web3 consumer app
One-off quests brought crowds that didn't come back. The project needed repeat, high-quality contribution.
- Year-long seasons run with ecosystem partners
- Contribution tracked and scored for quality, with anti-cheat filtering
- Rewards split into an immediate unlock and a vested remainder
Sector
Web3 · wallets
Client
Private
Launch acquisition for a new crypto wallet
A wallet starting from zero, in an ad environment that restricts crypto.
- Paid placements tested within platform restrictions
- Landing page and creative combinations tested against install cost
- Search and media placements alongside paid channels
Engagement
We scope the engagement to your stage.
Growth retainer
An ongoing growth pod that owns the full funnel, month to month.
Launch sprint
A fixed programme built around a TGE, mainnet or funding moment.
Fractional CMO
Senior marketing leadership embedded in your team.
Growth audit
A diagnostic of your positioning, channels and funnel, with a 90-day plan.
Commercial terms
We set commercial terms after a growth diagnostic, based on your stage, goals and channel mix.
Senior-led from day one / Weekly reporting / USA · Europe · APAC · Middle East
Other practices
Growth, run by the people who build.
Engineering
AI-integrated systems, protocol engineering, DeFi, trading infrastructure, data platforms and fintech rails, designed and built by senior engineers.
Product & Tokenomics
Product strategy, tokenomics and go-to-market planning for Web3, AI and fintech ventures, designed by engineers who build protocols.
BD, Sales & Partnerships
Lead generation, outbound, enterprise sales and partnerships for Web3, AI and fintech companies, run as a pipeline you own.
Office hours
Let's get more people using what you built.
Launching, scaling or repositioning a Web3, AI or fintech product? Let's start with a growth diagnostic.
- Your point of contact
- Vidit Galav, Director
- Follow
- Delivery
- Our team works across US, European, APAC and Middle East hours.